English is a language that should be learnt in a sensible way. Otherwise, one may find it difficult to digest the real meaning of the phrases and idioms and may take it literally. So, he may actually bring the horse to the well or laugh all the way to the bank. This print ad also urges the prospective students to improve their English.
The ad, developed by Gram Istanbul, humorously hints at a real incident which has regional importance (as this ad targets the Turkish people). It refers to Turkish Prime Minister saying “One minute!” in an aggressive tone towards the moderator of Davos meetings. “One minute” were the only words he could say in English.
CREDITS
Advertising Agency: Gram Istanbul, Turkey
Creative Director: Tarık Akın, Nurcan Yıldız
Art Director: Çiğdem Kurt Çağlıyan
Copywriter: Berkay Özay
Photographer: Nejat Talas
Via: Ads of the world
