Whoever said creativity has no parallel is grossly mistaken!The race for the Cannes Lion has always resulted in a stampede of brilliant creatives. Some of them leverage stark visuals to excel, while others rely on brilliant copy to leave the rest of the pack behind. Don Toallin’s ‘Absorbs Everything’ campaign is a true winner, simply because it is flawless in its execution. An ingenious theme, a simple yet powerful caption and some great photoshop combine to create a true award-winning creative. We are overawed!

Via:Adsoftheworld280374