Axe never stops in entertaining us with its effect. Even though this is a fake effect, we always love to see its subtle, humorous way of presentation. Here, Lynx in the UK, presents these ads with the creative support of BBH, London.
The ads features snow marks of mischievous assaults on poor men, and the copy reads- be prepared this festive season.
CREDITS
Advertising Agency: BBH, London, United Kingdom
Creative Director: Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Print Producer: Jeremy Gleeson
Account Director: Keir Mather
Account Manager: Matt Tassell
Account Planner: Ross Berthinussen
Engagement Planner: Fran Hazledine
Photographer’s Agent: Paul Cowen @ Horton Stephens
Producer: Sylvie Champenois
Media: Mindshare
