A home is supposed to be filled with music of love and caring. But, sometimes cacophony of different interests makes it a mad prison, filled with full of sound and fury. Violent husbands and his malicious relatives make the life of women miserable. On the other hand, nagging and insensitive wives make the lives of men a hell.
This particular ad is dealing with the first one. The flex panel that have been fixed in an apartment of an urban neighborhood in Mumbai is set to attract the attention of people. This is prepared for Bharathiya Streeshakthi, a non profit organization with aim to protect the rights of women. The concept has been executed by 141 Sercon, Mumbai and the targeted audience was the residents of the urban neighborhood in India.
This is not something that can be hailed as out of the box. It is down to home. Fairly good execution to make awareness about domestic violence, besides announcing help from the organization
But, about that husband and wife in the picture, they could have been…a bit more natural.
Credits:
Advertising Agency: 141 Sercon, Mumbai, India
Creative Directors: Rajiv Menon, Uday Patwardhan
Art Director: Deepak Khapare
Copywriter: Sandesh Parkar
Photographer: Santosh Manjrekar
Via: Ads of the world
