Everyday, brands are finding out new mediums for advertising. The ads now unabashedly storm into lifts, and even in bathrooms. This outdoor advertising effort, though not using a new medium, accepts a comparatively unusual medium to reach the targeted audience.

This advertising effort, developed by MarketShare, Warsaw, promotes a local driving school at Warsaw. The medium for promoting the service was DVD boxes. Special stickers with comments about films were attached to the respective boxes. At the same time, the stickers communicated the benefits of taking a course in the advertised school. I can see the sticker for Transporter, and really curious to know how it is being presented.

Agency: MarketShare Warsaw, Poland.

Via: Direct daily502656