The Earth Love Movement Foundation launched this environment conservation print advertisement campaign. The campaign followed the idea of developing new communication strategy to transform existing passive awareness of the problem into positive action. The advertisements are showing different kinds of arms and ammunition made of those things, which are responsible for excessive carbon dioxide emission. The basic idea here was to present these sources of carbon dioxide as the killer weapons by depicting them as bomb, sword and gun.
The presentation of the campaign is not attractive and captivating enough to attract people’s attention. The second aspect of the campaign is that carbon dioxide is not directly responsible for the destruction of environment but it is unbridled development of the society. The punch line of the campaign is ‘CO2 Kills’. The art directors of the campaign are Alexander Stauss, Eleonora Berenyi.
Via Ads of the World
