In a moving campaign aimed at the issue of wearing seat belts, Sussex Safer Roads Partnership (SSRP) in the UK has launched a cinema commercial “Embrace Life”. The commercial features a family in a living room acting out a dangerous driving sequence in slow motion.
SSSRP has also formed an outdoor campaign with the help of a prominent graffiti artist(know more about the outdoor campaign by visiting www.embracethis.co.uk). The filming has been shot by writer/director Daniel Cox, Rockutainment, with producer Sarah Alexander.
Daniel, while talking about the commercial presents an interesting fact about it:
One key aspect to the storytelling is that we developed Embrace Life to be non-language specific, so that the message wouldn’t become lost when viewed by visitors to, or residents of, the UK where English might not be their first language.
Via: Inspiration room
