ESPN, the sports entertainment company, has added their name to Cricinfo.com and the cricket site has been rebranded as ESPNCricinfo.com. Cricinfo.com was acquired by ESPN from the Wisden Group in June 2007.

Along with the rebranding, the presentation of the content has been changed from a single-column layout to three columns. The videos, which were tough to discover earlier, have been made available upfront on the homepage.

Earlier, ESPN had rebranded Scrum.com, a rugby news website to ESPNScrum.com.

Via: afaqs459020