ESPN: The Smart Observer
Atul | Jun 19 2008

ESPN for me comes up with the smartest advertisements to entertain the viewers especially here in Asia. If I remember correctly, their only disappointing presentation was the one they relayed for the top corner, if not for the spectators, it was sad as far as I am concerned. The latest offering from the Satchi & Satchi Agency Singapore depict human eyeballs engraved in sports balls denoting how aptly ESPN observes every sporting event here in Asia. The moment these eyeballs turn to the other side, they read ESPN with the slogan ‘you can’t get closer’. Factually speaking, this slogan reflects how apt ESPN has been in getting up close with every minuscule detail of a sporting event at all times. A perfect ad to compliment the best sports channel on air.

[Courtesy: Directdaily]

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