Desperate Housewives star Eva Longoria has recently appeared in a latest print advertisement campaign for Bebe Sport. In the campaign, the Desperate Housewives actress poses next to swimmers and soccer players in the black and white campaign for Bebe Sport’s Fall 2007 collection. The campaign seems to be banking on public attention using strong star power and popularity of the actress. The advertisement campaign has focused appropriately only on sporting instinct.
The presentation of the campaign is extremely flat and the product benefit is only communicated through the star appearing in the campaign and the environment was created in such a way that it reflects combination of sports and fashion. Therefore the execution of the idea is fairly good. In addition, using a black and white background too has provided the campaign some kind of exclusivity and elegance.
