Presenting ideas against the backdrop of contrasting images often helps to promote the sale of products. That is why we are showing dirt to sell detergent. (though some brands says that dirt is good). Here, Faber Castell, the international stationery manufacturer, makes use of contrasting imageries to promote its product.
The print campaign, developed by Unitas/RNL, Santiago, tries to promote the colored permanent markers. So, the campaign features two blank ‘canvases’ for colored permanent markers, the Toy and the Shoes.
Credits
Agency: Unitas/RNL, Santiago
Executive creative director: Pancho González
Creative director/art director/copywriter: Armando Macchi
Account manager: Alexis Sfeir
retouchers: Mata & Stranger at Gorila Estudio.
Via: Inspiration room
