This campaign for jangadeiro, Developed by Advanced, Fortaleza, Brazil, makes us remember some poignant moments in the past which shocked the world. This campaign, with its excellent concept, touches our mind as well as heart.

The campaign shows some photographs which startled the world, with the naked, extremely painful realities. The campaign shows ‘the manipulated version’ of the photographs to say that ‘ it would be very easy to manipulate facts if it weren’t for the media’

Let the media continue to say truth sans manipulation. Let them gasp for facts instead of ads.

Credits:

Advertising Agency: Advanced, Fortaleza, Brazil

Creative Director: Fernando Manara

Art Director: Roberto Bruno

Copywriter: Thomaz Costa

Via: Ads of the world

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