Fashion is in a way rejection of old values and customs. Fashion has a rebellious nature deep within it. When you come out from the shackles of traditional way of dressing, someone calls it fashion. These ads for Allen Solly express this rebellious nature of fashion.

The print campaign, developed by Ogilvy & Mather Bangalore, features teenagers who says- I hate ugly

Credits:

Advertising Agency: Ogilvy & Mather, Bangalore, India

Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar

Art Director: Ajesh N

Copywriter: Kunj Shah

Photographer: Steve Koh

Retouching: Studio Rom, MV Gopinath

Typography: Vincent Vadakkan, Ajesh N

Via: Advertolog

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