This is a fascinating print advertisement campaign for FedEx launched to promote and strengthen its brand name. The campaign strictly focusing on the fact with which speed FedEx finds a destination for its consignments. The campaign has represented a very smart example of an appropriate exaggeration of idea. The advertisements are showing a few message scribbled on a piece of paper, which was delivered by the firm. The basic idea was to highlight the sparkling speed of delivery it makes for its customer and the idea was effectively illustrated in the campaign.
The presentation of the campaign is not only impressive but it effectively conveys its message across. The campaign is based on a very refreshing idea that has helped elucidating the product benefit using a light but efficient approach. The treatment and execution of the idea are remarkably reflected in the advertisement campaign. This creative campaign is the work of Nicholas Tasker.
Via Ads of the World
