FIAT outdoor ad is reliable
FIAT’s guerrilla ad is a refreshing break from monotony. For a car, reliability is a key measure of performance. So anything that directs your attention to this particular aspect invariably succeeds. And when a pinch of creativity is applied, the ad works wonders. In this case, the road art with an appealing copy effortlessly draws audience attention. Hail deviation!
Via:Masterblog
(1) Comments Add your Comment
Not only was the ad eye catching, it is also retained in the memory of the buyers more effectively, since almost every driver can relate to it. I bet Fiat got a lot of good feedback from that ad that some of them may even have purchased new cargo liners for their Fiats.
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