Time. It never stops ticking. However, when would advertisers learn to respect it? I don’t know why, whenever I try to retrieve the message from a long ad, I’m simply not able to connect. To cut the long story short, “Tick tock, Tick tock, Tick, tock” fails to tick. Read the whole story to get the message in the end. The image too is not ‘inviting’ enough to make you take the pain of reading the whole story. There are no questions, no answers. Breast cancer is a serious issue. Creating awareness about it is a challenging task. It demands finesse. A mere punchline on the image, with cancer ribbon in the form of the hair clip on the girl, would have done the trick.

Credits:
Agency : Memac Ogilvy Dubai, UAE
Art Directors : Mel Harvey, Guy Sinclair
Copywriter : Dylan Kidson
Creative Director: Dalbir Singh
Executive Creative Director: TIll Hohmann

Via: Adblogarabia352052