Fillfull, telecommunication service provider in UAE, had launched this amusing print advertisement campaign in Dubai to announce the introduction of new service. The campaign revolves around a new service started by the firm that enables a subscriber to top up the credit in phone by dialing a toll-free number. Consequently subscribers get relief from buying scratch cards to recharge or to refill credit in their mobile phones. The advertisements are interestingly showing a few situations where the very concept of scratches is clearly visible.
The campaign fantastically displays the product benefit in an effective manner. While the first advertisement is remarkably fantastic and impressive, the second advertisement featuring a dog is not that impressive. However, overall the campaign communicates the message across humorously. The tag line of the campaign reads, ‘No more scratching’. The campaign was created by Tonic Communications, Dubai, UAE.
Via Ad Blog Arabia
