This is yet another humorous print advertisement campaign launched by Fit magazine, a health magazine for men, to address one of the most worrisome problems of men. The campaign aims at conveying that the magazine or its content may help men to get rid of extra fat from his belly. The advertisement is showing men sporting around but their belly has been eliminated from the scene that has made the photographs of men really humorous. It also displays a noteworthy work of retouching.
The advertisement while having the idea very strong, it has also demonstrated a remarkable piece of a perfect exaggeration of idea. Though to some it might reflect as if the idea has been exaggerated out of proportion but it was actually perfect to need of the campaign. The presentation of the campaign is considerably good. The text of the ad reads, ‘loose your belly’. The campaign was created by DDB, Berlin.
Via Ad Arena
