Well, if PETA considered these tiny creatures as animals, it would have raised its voice against this new innovation in the history of advertising.

As we have mentioned here several times, advertisers are making new experiments, breaking the traditional modes of operation. Here, German agency Jung von Matt, made an innovative advertising effort by attaching tiny banners to 200 flies and set them loose at the Frankfurt book convention centre. This unique effort has been created for Eichborn, a publishing company whose logo is a fly.

The banners were attached with an adhesive that naturally dissolves and helps to fall off the banners eventually without hurting the flies.

Via: Adland490604