The azure blue sky above, the lush green ground below and bustless footballers playing soccer – the imagery is a perfect manifestation of a game of soccer. The creators of the SportTV’s Euro 2008 championship portray the romanticism of the game in true style. The advert has highlighted the legs of the players against the backdrop of a stadium. This is a refreshing departure from the hackneyed ads of sports and sports paraphernalia where the star players are brought to the centre stage to endorse the products.

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