This the latest print advertisement campaign for Forum Crisalide, the Italian association involved in fighting the problem of Bulimia and Anorexia. The ad campaign presents hard hitting visuals to highlight the extent of the effect that can take place due to Bulimia and Anorexia.
The ad has used a comprehensive text in the advertisement to convince young girls that imitating fashion may lead a person to become thinner and thinner and consequently inviting the deadly disease such as Bulimia and Anorexia, prevalent among young girls.
The campaign titled ‘fashion claims another victim’ is potentially capable of provoking thoughts. Further, the ad also informs that if any body is convinced with the logic of the ad and is a victim of these diseases then the organization will definitely help.
The ad has been credited to JWT, Milan
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