Advertisement is after all about the real things in the world and nothing can be more appealing than an image that approximates the reality. McDonald’s is the world famous name that has entered nearly every nook and corner of the globe and needs no introduction but with competitors always vying to snatch a portion of your market share means adding some new freshness to your propaganda mechanism. This image of the frozen salad in the box created by the German ad agency Heye Group marks the freshness of the McDonald’s product. After all, temptation has to be visual first before the customer picks up the real thing to savor.
Via: Ads of the World
Excellent ad! The height of creativity I must say. But as a matter of fact a bit ironic for a junk food brand...:D
