AIDS shows no discrimination as a disease, as it mercilessly attacks anyone regardless of age, gender or social status. We have seen so many advertising efforts against AIDS. Some of them became outrageous as their messages made men from history turn in their graves. Some of them just presented their messages through sex, interestingly.
This print ad, however adopts a rather different approach to AIDS. It shows down-to-earth feeling to something we hate, and asks AIDS ‘fu** you!’’
The angry gesture portrayed here, along with the key word implies more than the obvious. This advertisement, developed by acHe, Barcelona, however lacks the element of elegance.
CREDITS
Advertising Agency:acHe, Barcelona, Spain
Account Director:Tino López Freixas
Creative Director:Diego Otero Rodríguez
Art Director:Jordi Alonso
Copywriter:Diego Otero Rodríguez
Photographer:Daniel Pujalte
