Fuji Xerox New Zealand is promoting its new series of high-performance copiers through this print campaign, developed by Republik Auckland.
Fuji’s new product uses 75 percent less energy than earlier models. The efficiencies come through a precision LED print head, a new Induction Heating (IH) fuser, a scanning unit using LEDs in place of conventional xenon lamps, and a specially grown toner than melts at lower temperatures.
So, naturally the advertiser emphasizes on its energy efficient features. So, the campaign features power pylons and wind turbines often seen on the New Zealand landscape to indicate this.
Credits
Agency: Republik Auckland
Creative: director Andrew Sims
Art director: Greg Wylie
Copywriter: Duncan Blair
Account managers: Paul McNamara and Fiona Webster.
Via: Inspiration room
