Well, we have seen many examples for indirect way of brand promotion. Actually, consumers do not like advertisements in tablet form. An indirect way, that too with a brilliant concept, can do wonders for your brand. Here is an example for such brand promotion. The effort is from VicRoads IPhone app.
Though talking on phone while driving is illegal in Australia, many young drivers ignore this warning. VicRoads, with the creative support of JWT Melbourne, decided to make awareness among people about this dangerous practice and indirectly promote its brand.
The idea was to embed a safe driving message under the guise of the iPhone’s functionality. While driving, CityGT generates an unexpected phonecall. If the player answers the call, he will receive this message: Hi there. You know you really shouldn’t talk on a hand-held mobile phone while driving. You’re 4 times more likely to crash and seriously hurt yourself, or someone else. This safe driving initiative is brought to you by VicRoads.On the bigscreen, the car crashes. Game over.
Via: Direct daily
