Time to seriously think about global climate change. The United Nations has unveiled the global “Hopenhagen’’ campaign, with the support of the world’s leading advertising agencies.
This campaign aims to generate active interest among the public in view of the UN Climate Change Conference in Copenhagen On December 7, 2009 in which leaders from 192 countries gathers to discuss about the menace of global climate change. The Hopenhagen Web site where the public can send messages to the delegates of the UN summit, urges the public to help to turn ‘Copenhagen into Hopenhagen’ .
Unveiled at the Cannes Lions International Advertising Festival this week, the first elements of the campaign can be seen at New York’s JFK International, LA International and London Heathrow airports. From September a more “aggressive” consumer launch of the campaign will commence until the conference begins on December 7.
Via: CNN
