Edgar Allan Poe perfectly summarised the pun-effect when he said, “The goodness of the true pun is in direct ratio to its intolerability.” And when the ‘intolerability’ is with reference to the Pope, the levels are certain to be quite magnified. In this case, Cesario Migliozzi - the ad agency, has managed to successfully translate holiness to Puritan smiles. The usage of creative advertising for the proliferation of religion is a trend that provides you with a whiff of angelic vigor. A successful Papal mass in NYC would perhaps do further justice to this commendable effort. God bless!

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