Should there be decorum while developing advertising ideas for social causes? Or, if the can they adopt any extreme ways to convey the ‘great’ message’?
The question is indeed a baffling one, and this is not an ‘yes’ or ‘no’ question. The answers may vary as per situations. Well, WWF had a good cause in their mind when they published the tsunami ad which made an insensible comparison with 9/11, and it was a debacle for them actually. Likewise, we can say that PETA too has a good cause- saving the animals; welfare of animals- but the naked celebrity buffooneries often spoils the message.
Ok, just check this print ad for the AIDS Committee of Toronto warning men with HIV that venereal disease hits them harder and faster. The ad, developed by Due North Communications, tries to convey the idea through a horror-movie like poster. We have not forgotten that big human race.
CREDITS
Agency: Due North Communications, Toronto, Canada
Creative Director: Karen Howe
Art Director: Yilma Campbell
Copywriter: Sarah Watton
Illustrator: Rick Jacobson
