According to a report from eMarketer, an online ad tracker, Google is already on its way to become the first company to consume 25 percent of total U.S. online advertisement expenditure. The report further suggests that Google is likely to report a consumption of $4 billion ad revenue out of $16 billion expected to be over all advertisement expenditure. Google’s U.S. ad revenue shot up by 65 percent, from $2.4 billion to $4 billion if compared with last year.
eMarketer has placed Yahoo on the second position after Google in online advertisement revenue category. According to the analysts, Google marketing strategy is much better than that of Yahoo and this is the reason why Yahoo struggles to stand stiff against Google. On the other hand, Google’s reputation among advertisers has gained significant momentum in recent times and especially those businesses, which are trying online advertising for the first time.
