Raffles Design Institute in Thailand wanted to change the exclusive and annoying association of graphic design and fashion and hence, kick started an awareness campaign about how it can ‘save lives’. Graphic signs warning people to be wary of octopuses, not to dive in shallow waters, to be careful of the friendly and funny looking croc which is equipped with saw like jaws, etc. were some ideas which were successfully conveyed to the people. Next time you see a sign asking you not to burp in public places, think again, Raffles Design Institute might be using graphic design to civilize coarse people.

Via: ChiquiWorld 278269