Greenpeace had launched this appealing print advertisement to highlight to what extent it is important to sign Kyoto protocol to conserve global environment. The campaign has underscored that it is really crucial to take decisive and strong steps to protect environment. The advertisement is showing animals are lined up in front of the White House to see what decision it does take about signing the protocol.
As the decision of the White House is critical and important to enforce the protocol all eye are set on it and for this very reason the advertisement has shown White House in prominence against forest or hilly backdrop. The text of the advertisement reads, ‘don’t fail the world. Sign Kyoto’. The campaign was created by TBWAPHS.
Via Elmaltshift
