Some ads, though they grab your attention at once, leave you puzzled. You may not exactly make out what the advertiser tries to communicate. This print ad belongs to that group.

Developed by Sinc Digital, São Paulo, the ad features a priest with an ipod. The copy reads- 75 million internet users in Brazil. Regardless gender, social condition or belief.
Though we can guess the message, there is a lack of clarity here. This kind of confusion often pops out when a concept is forcibly placed in a creative work.

CREDITS

Advertising Agency: Sinc Digital, São Paulo, Brazil

Creative Directors: Alon Sochaczewski, Fabio Maca

Art Director: Daniel Ottoni

Copywriter: Fabio Maca

Photographer: Valentino Fialdini496345