This is a marvelous and amusing new advertisement from Hachi Tei Restaurant. The advertisement is promoting fresh sushi dishes by the restaurant. The ad has a smart strap line saying ‘For those who like their sushi really fresh’, which is handsomely put with perfect harmony of the picture showing different animals who like sushi.

The use of pelican, shark and walrus is very strategic as they hunt sushi right from the river, therefore emphasizing the freshness of sushi. The conceptualization of the idea is brilliant. The ad campaign has been created by Y&R, Singapore.

Via Ads of the World41379