Hair removing cream and public place catwalk
Arpita Mukherjee | Jun 30 2008


The hair removal cream Veet has portrayed the relevance of its product through the caption – “Everywhere’s a Catwalk”. Be it in the bus or the movie theater or on the floor of the supermarket, Veet users with their glossy shiny skin exposed after removing those unwanted bits of body hair might feel like those models walking the ramp. Quite an unusual idea by the Australian ad agency EURO RSCG Sydney, where the viewer does not get to see the models with the hairless smooth skin as is common in other Veet ads but it is left to the viewers to imagine what the common women’s catwalk would be like on any public place.

via: Adland

(3) Comments Add your Comment

Ads really help a product like VEET.
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brochure printing

good advertisements, the concept seems good enough to make it sell.

Hair removal adds the beauty more by removing unwanted hair of body. More than it hair removal is more important for woman’s beauty. So I hope this add is being more favored by women.

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