New (at least for me) information - an old calendar becomes new again every 28 years, as the dates match in both years. Well, this concept is used in an interesting way for the advertising initiative by Legambiente, as it celebrates its 30th anniversary.

This effort aims to make awareness among people about the importance of recycling and responsible consumption. They created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution

Agency: Euro RSCG Milan, Italy.515298