Reading will never die. The aesthetic pleasure that we get from reading a bokk can not be replaced by anything. Here, HarperCollins is adopting a unique ambient way to attract people to the world of great books and reading.
With the creative support of Toronto-based Dentsu Canada, they , incorporated four subway ads – two on the Bloor- Danforth subway line and two on the Yonge – University line – which features a striking image and an audio jack where commuters can plug in their headphones and listen to a brief excerpt from a book.
The tagline reads- HarperCollins. We tell the world’s greatest stories.”
CREDITS
Creative Director: Deborah Prenger, Glen Hunt
Art Director: Deborah Prenger
Copywriter: Glen Hunt, Joe O’Neill
Account supervisor: Sharon Hill
Via: Adland
