Fashion ads, despite their predictability, manage to impress more often than not. Perhaps, it is the potency of the caption. Or the deviation (even if marginal) of the theme from established conventions. Harvey Nichols’ ad belongs to this special club. Intelligently done, the creative talks about fashion makeovers, equating the idea with the concept of birth. The simplicity of the theme ensures the audience is not lost in a maze of over-the-top creativity. It’s the age of straight-talk. “Are you ready to be reborn?”

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