This is a humorous and very engaging television advertisement launched by Kit-Kat to boost its brand image. The advertisement is showing a man coming in front of his computer and jumps to second life. In the second life the person repeats his earlier activities till coming to the computer but this time the person jumps to third life to play.

The advertisement aims at conveying people to take a break from mechanized life, as usually a working man is tied to a fix schedule in weekdays. The advertisement successfully placed its message in a very light and amusing way. Moreover, it could have been more entertaining and if the advertisement would have shown the person entering fourth life.

Via Ad Arena63077