
America in general is fat, but its celebrities are of course not.
McDonald’s has signed slim supermodel Heidi Klum to become the face of McDonald’s, the burger giant. The logic behind this move is Klum is a young mother and symbolizes up-to-the-minute life style.
Take look of her first print ads:
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Balendu isn’t that original. The line ”America in general is fat, but its celebrities are of course not” is a rewrite of the comment from the cited article (http://www.celluloidandvinyl.com/2006/06/07/golden-arches-golden-ads/). It reads ”America is fat. But celebrities aren’t.”