This is an interesting advertisement promoting Heinz Hot Ketchup and of course it’s a delight to watch. Incorporating humor as the basic theme for the advertisement, it shows a baby dragon is being feed with the hot ketchup depicting it would help him later on to bring out fire out of his mouth. The advertisement is cleverly bringing out the concept of ‘hot ketchup’. The advertisement belongs to the genus of self expressive advertisements with its powerful presentation.
Needless mentioning, it’s a very refreshing and original idea with perfect execution. Following the commanding presentation, the ad men refrained from using a copy for it and quite rightly so. The advertisement was created by Leo Burnett, Brussels.
Via Ad-dict
Yes, its really a clever idea when they choose to make their ad with a dragon character.
