A short-run advertisement campaign of Heinz Deli Mayonnaise has shown business houses the way to convert public reproach into development opportunity. Getting consumer feedback for all the wrong reasons is not quite uncommon for the world of advertisers when it comes to facing neuro-marketing challenges.
Heinz certainly did not do anything strikingly different. It was just another effort to what they call getting more social. This has been achieved by a mayonnaise advert showing two men kissing. It has been withdrawn after it led to more than 200 complaints ranking the advert as ‘offensive’, ‘inappropriate’ and ‘unsuitable to be seen by children’. Some people even thought that it was unsuitable for a pre-watershed ad,yet OK.
The commercial was set to run for five weeks but has been withdrawn. This coming to book was mentioned to the press by Nigel Dickie, of Heinz UK. With this he also did not forget to capitalize on the raging discussion by saying,
It is our policy to listen to consumers. We recognize that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it.
Even after being withdrawn, the advertisement is doing the rounds all over the internet. A win-win prospect for Heinz Deli Mayonnaise!
Source : dailymail
