This is a strange advertisement campaign undertaken by Beijing Municipal Administration Commission as it was forced draw people’s attention with the growing casualties due to open manholes. In 2006, 47 people were reported dead and over 10.000 injured across China as a result of stolen manhole covers. The circumstances was naturally astonishing as this signalization costs around $1, 25 and one missing cover creates an unmarked death trap. Therefore 10 manholes around Beijing were marked with handicapped icons and roadblock cones were placed to draw notice.
The ambient advertisement also contained a statistic of the number of people injured as a result of missing manhole and a phone number to report the crime. Sometimes, localized and specific problems need to be addressed through advertisements to ward off the imminent danger and this advertisement campaign was just one of them.
Via Invisible Red
