The chapters of history may not be like those of a popular bestseller. They consist of ups and downs, ebbs and flows and the plot never fits to any category. It is neither tragedy nor comedy. Yes, there are all these elements. A slice of comedy and sarcasm, a bitter slice of shocking tragedies and unanswered questions…the chapters of history never end, it adds more and more to the mysterious book.
So, how will you tell this uncensored history to your kids? History channel has come up with its junior version. And, the campaign shows its character. The campaign shows tragic incidents in the American history which changed the world. The 9/11, John F.Kennedy’s assassination and D-day are all ‘drawn’ in the ads.
When you talk about history, you got to tell the truth. But the way you tell the truth is also important. One negative factor with this campaign is that it trivializes the tragic incidents to some extent. The truth hides its face when you wrap up the unpleasant fact in comic attire. Remember, this is not a story, this is history.
Credits:
Advertising School: JUNIOR* Academy for Art Direction, The Netherlands
Art Directors / Copywriters: Lisanne van de Laar, Niels van de Snepscheut
Photographers: Lisanne van de Laar, Niels van de Snepscheut
Via: Ads of the world
