H&M has recently launched this smart technology driven advertisement campaign to promote the firm and its products in an innovative way. H&M decided to incorporate semacode to their advertisement in order to enable people buy that product with the help of their mobile phones, in case they prompted to buy the product displayed in the advertisement.
The onlookers and interested potential buyers have the option to purchase the product by scanning the semacode bar with the help of their cell phones. Once scanned, interested buyers were given a menu where size and color could be decided or chosen. The sold product was charged to the user’s cell phone bills.
Though it was a great idea from business point of view but the campaign is more technology driven than creativity. The campaign lacks the potential to captivate potential buyers or readers to make them stop and pursue the process through scanning. However, the campaign displayed a remarkable use of the technology that can be further developed. The campaign was developed by Miami Ad School, Miami, US.
Via Ads of the World
