Yahoo search marketing “Search Light Award” goes to Honda’s ad campaign for Honda Element SUV. The ad featuring a talking crab, a burro, an opossum and a rabbit won the award for creative use of Internet search advertising. The RPA interactive creation this website has some interesting games and humorous videos where these amazing animals converse with a Honda Element. Honda bought generic keywords like “funny” “freaky” and “hairy” for online promotion on Yahoo. RPA Interactive executives claimed 40% of all referrals actually came from search engine advertising campaign.



Via [News.com] and [Adjab]11207