Use of WAP and other types of Mobile Web is on the rise in North America. An estimate by M:Metrics suggests that 10% of consumers actually use web on mobile for messaging, browsing and gaming. The study says the demographics tilted slightly towards men and normally users belong to 18-44 year age group. They earn large disposable income where 38% earn over $75,000.



Laura Marriott analytically reveals how an advertiser should get the best benefit from the aforementioned as well as many new applications that are in the offing.



She tells you that measuring a mobile web ad campaign is similar to measuring an internet campaign. To know more read on.22155