A brand is successfully established, when it is effectively penetrated into the minds of the customers. The ads have to stop even the most disinterested customers who never care about the particular brand. For that, we need down-to-earth creativity. This one is an example for that.
This banner, creatively prepared by Mudra DDB, Ahmdabad, India for Simplymarry.com will definitely attract curious gazes from the passer-bys. In Hindu wedding, there is a custom to tie the loose ends of the bride and groom attires. This custom, which is an integral part of Indian life, is depicted here. Actually this ad has tied the knot with creativity.
They put up the banner on the roads leading to marriage halls, temples and other wedding venues. As expected, it grabbed many curious gazes.
Agency: Mudra DDB, Ahmdabad, India,
Creative Directors: Vipin Dhyani, Chetan Jagtap,
Art Director: Santosh Joglekar,
Copywriter: Saurabh Dikshit,
Published: December 2006
Via: beachfrog
