This is a hilarious print advertisement campaign launched by AbeBooks to boast is services and to strengthen its brand name. The campaign evidently is trying to convey that rarest books are available with this book organization and if any one is unable to find a book on this platform, the firm claims that it does not exist. The advertisement shows an interesting collection of books that outlines the USP of the store, if a book is written that will be available with the firm.
The advertisement campaign is showing some books written on few rarest notions which are generally not possible such as George Bush saying he was wrong, North Korean revealing everything about his country and a knife throwing guide for children. The copy of the ad reads, ‘If you can’t find it here, it doesn’t exist’. The campaign was developed by Rethink, Vancouver, Canada.
Via Ad Arena
