Paying a prostitute is like patronizing prostitution. Here, this ad against human trading, created by Mikado Publicis Luxembourg, carries a good message indeed. The ad tries to spread its message that 98% the victims of human trading are women and children.
But, there seems to be some ambiguity in the headline- if you pay a prostitute, you are financing human trafficking.(what if someone asks a cruel question- then, should I not pay her?)
Maybe, the original meaning may have lost in translation. When you are dealing with this kind of ads which carries social messages, the approach should be impeccable.
Credits
Advertising Agency: Mikado Publicis Luxembourg
Art Director: Patrick Bertrand
Copywriter: Matthieu Dusart
Photographer: Bernard Blistin
Via: Ads of the world
