Well, that is what Utah Commission on Marriage (USA) advices to the married people. Marriage is indeed a sugar-coated manifestation of a very complex relationship. May be that is why this print campaign also depends on complex concept, in terms of its art direction.

The campaign, with a view to help people form and sustain a healthy and enduring marriage, shows how slight changes in attitude can make big positive wonders in relationships.

CREDITS

Agency:Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson

Art Director: Ryan Anderson

Copywriter: Gary Sume

Executive Creative Director: Dave Newbold

Via: Osocio

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